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Wondering if you’re wasting your time blogging? I used to feel like I was! It seemed like no matter how much I blogged, I wasn’t getting a return on the effort I was putting in. Then I designed an INCREDIBLY simple blogger post template to write more effective posts.
Now I follow my template every time I write a blog post, which makes writing much easier (and faster!), and encourages my readers to take the actions I want them to take.
Today I’m going to share my exact post template so that you can speed up your blogging process, keep your post format consistent, and write content that helps your readers AND you achieve your goals.
What is a blogger post template?
Wondering what the heck a post template is and why you need one?
A blogger post template is a format that you follow each time you write a blog post to ensure your post meets your goals and provides your audience with the information they need. Using a post template will also speed up your writing and keep your content format consistent.
What is included in a blogger post template?
Let’s keep your blogger post template REALLY simple. The point isn’t to make blogging more complicated, it’s to make it easier!
You may add or even remove sections for your own post template, or even have different post templates for different types of blog posts. For example: you might have different formats for general blog posts and interview posts.
Use my template as a starting point and edit to make it work for you!
Okay, now let’s break down the sections:
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Blogger Post Template Section 1: Strategy
Are you writing your blog posts with a strategy in mind? While this section won’t obviously appear on your actual blog post, it’s part of the blogger post template because you need to have strategy behind every blog post.
Start with the goal of your post. Why are you writing it? What do you want readers to do? If you don’t have a clear purpose for the post, is it worth writing?
Different posts can have different goals. You might be writing a to get readers to take a specific action like join your email list or book your service. Each post should only have one goal. Otherwise there will be too many options and your readers won’t know which one to choose–which means they probably won’t choose at all!
So before you go any further, you’ll want to fill in the blank:
I want readers to ___.
If you’re writing with SEO in mind, I find it helpful to keep my keywords front and center while I’m writing so I include them on my blogger post template. Especially if I’m trying to target a few different keywords in a single post!
While I can’t give you a crash course in SEO or keyword research in this post, I will recommend that if you want to be found on Google, you learn a bit about it! I recommend checking out Semrush as they have a lot of great free SEO tutorials.
Blogger Post Template Section Two: Setup
Are you setting up your blog posts so that people actually want to read them? In this section you’ll attract and hook your readers so that they not only click on your post, but read it too!
Some people like to write their title first, and some like to write it last. Either way, your blog post needs a title–and a good one!
When your post is shared on social media (by you or anyone else) you want a title that makes people want to click over to your article.
But please don’t use anything gross and click-baity. Pique their interest, but then deliver on it!
X Things you didn’t know about ____
____ vs ____ which is best for you?
Why you should stop ____
What to do when ____
How ____ helped me ____
I really enjoy using Headline Studio to write effective headlines. You get your headline analyzed and ideas for improvement. And, if you upgrade to a paid account, it’ll analyze your headline for SEO too.
The next part of your blogger post template is the hook. Once you get people to click over to your article, you need to hook them. Basically, that just means that you need to capture their attention right away, so that they actually read your article.
There are a lot of ways to hook people, but my favorite is by asking a question.
Are you having trouble ____?
What if you could ____?
Is ____ right for you?
How much is ____ costing you?
What if ____ doesn’t work for you?
When you ask a question, your reader’s brain starts working. “Yes, I’m having trouble ____!” or, “Oh, how much IS ____ costing me?” they have to keep reading!
Now it’s time to write your blog post intro. For this section I generally tell a story or relate to my readers. You can tie this into your question to make it really easy (look at this post!).
Staring at a blank screen every time you need to write a blog post? I used to do the same! Then I designed an INCREDIBLY simple blogger post template. Now I follow my template every time I write a blog post, which makes writing much easier, and makes my posts more consistent and easier to read!
This simple story shows how I used to have the same problem as my reader, but I overcame it. Granted, this example is not the BEST story out there (personally, I’m not a fan of long stories), but it still makes a connection and gives a hint of what’s to come.
The next part of your post template is the promise. This is really just telling your reader what you’re about to tell them, and why they will benefit from reading your post.
Today I’m going to share my exact post template, so that you can speed up your blogging process, keep your post format consistent, and write content that helps your readers AND you achieve your goals.
See? I tell you exactly what I’m going to do, and how it’ll help you. If you weren’t hooked before, you are now! (Obviously, since you’re now about halfway through the post!)
Keep the promise really simple. One to three sentences. That’s it! If you can’t tell your reader your promise in three sentences or less, your blog post is TOO complicated.
While not necessary in every post, you may need to address some questions your audience has before diving into the meat of your article.
This is especially important if you’re introducing concepts or content your audience may be unfamiliar with.
What is ____?
Why do I need ____?
What is included in ____?
Who is ____ for?
Keep this section short and snappy. One to three questions max (if you have any at all). Think about what your reader needs to know before you dive into the details.
Including FAQs will help your reader get the foundation necessary for the rest of your blog post. And, as an added bonus, answering questions can help you rank on Google if you provide a great answer.
Blogger Post Template Section Three: Content
Alright, let’s get into the actual post content of your blogger post template! Your content sections are how you break down your blog post into digestible chunks. Most blog posts would have three to five content or body sections, so you’ll repeat this process for each section.
Your headings should be skimmable. Meaning, if someone ONLY read the headings of your blog post, they’d still get the main points of your post. You’d be amazed at how many people don’t fully read!
For an example, take a look at this post. Can you get a good overview just by reading the headings?
Like at the beginning of our blog post, we want each content section to contain a hook. It’s how we keep our readers reading!
Again, I’m a really big fan of using questions to hook my readers in, but anything that piques their curiosity can work.
Are you ready to ____?
Here’s exactly how I ____ without ____.
What if ____ doesn’t work for you?
Here’s the tea on ____.
Why should you ____?
Think about what will “hook” your readers back into your blog post and keep them reading!
This content is going to depend on your blog post.
You might tell a story about you (or a client) accomplished whatever your content section is about.
Or you might include data that will support your key point (coming up next!).
Or maybe you’ll share some history about your topic.
Maybe all of the above! Consider what information you need to share to bring your reader to an understanding of the topic.
So what’s the point? This is where you need to tell your readers WHAT the point is, and how it benefits them. Remember: readers want to know what’s in it for them! Don’t make them think.
Your key point should be short, snappy, and able to be summed up in one to two sentences.
By doing ____ you can now ____!
Based on ____ you can see how ____.
Now that you know ____ you can ____.
Doing ____ will help ____. That will in turn help you ____.
Remember to keep it simple. Connect the dots for your readers so that they can take the next step with you.
Now you’ll want to repeat the content section process (heading, hook, main content, key point) multiple times to make your post. A general guide would be 3-5 content sections, but if you need your blog post to be longer or shorter, then do it!
Creating content sections like this will break down your topic into bite-sized chunks for your readers. This will make it easy for your readers to actually read your content and keep moving through your article!
Quick tip: Another benefit to writing your content sections this way is that it makes it really easy to repurpose them on social media. You can copy and paste from your hook through your key point, add a CTA (see below), and BOOM automatic social post! You easily get 3-5 social posts per blog post.
Blogger Post Template Section Four: Conclusion / Summary
You would be amazed at how many bloggers leave this section OFF of their blog posts. They hit their last key point, and then just end the post. This is a HUGE mistake.
You see, a lot of people (myself included) will read JUST the conclusion/summary. Only if the summary is really interesting will I even bother to go back and read the actual post.
Sometimes I just can’t be bothered to read 1,500 words.
So make your conclusion and summary good.
Quickly come to a conclusion with your post.
If you’re comparing two things, tell me which is best.
Teaching me how to do something? Remind me how it will benefit me.
This section doesn’t have to be long, but it does need to be clear.
Based on my testing, I’ve decided that ____ is the best overall ____.
A strong client onboarding process is really important to keep your projects running smoothly and create a great experience for you and your clients.
Stop using hourly pricing for your services. Instead, base your pricing on the value that you’re providing to your clients.
Like our promise and key points, if you need more than three sentences to explain your conclusion, your conclusion is likely too complicated! Keep it simple.
Sum up your blog post in a few short sentences. I generally write a one-sentence summary of each section, simply reminding readers of what I already told them.
Unless, of course, they skipped to the bottom like I do. 😉
Remember to set yourself up as an expert from the very beginning of your client onboarding process with a Welcome Packet.
Then, set the right expectations with your clients by letting them know what to expect during their project.
Finally, impress the pants off of your clients by going a little above and beyond with something like a personalized welcome video.
Doing those things will give your clients an incredible onboarding experience and get those warm fuzzies going before the project even starts–setting the rest of the project up for ultimate success.
You can see how even this short summary, out of context, can give a great overview of the blog post–and maybe even make you want to read more!
Call to action
The last section of your blogger post template is your call to action or CTA. This is where we very clearly tell our reader what we want them to do next–based on the goal we set at the very beginning.
If your goal is to get your reader to sign up for your newsletter, tell them do it now.
Want to make a sale? Invite your reader to purchase a product that’s related to the article.
Want more marketing tips? Get a tip sent to your inbox every Monday. Subscribe now!
Ready to ____? Then grab the ____ now!
Tired of ____? Then [PRODUCT NAME] is right for you! Join now!
Want to see my Instagram strategy in action? Follow me here!
Ready to organize your client process? Join Dubsado here, or Honeybook here!
While your post should definitely end with a CTA, you can also include CTAs throughout your article. But keep in mind that your blog post should have one goal, so don’t try to mix in too many different CTAs. Generally, I recommend sticking with one CTA per article or giving an either/or option.
For example, if your goal is to get your reader to subscribe to your newsletter, then invite them to subscribe multiple times throughout your blog post. Don’t confuse them by also inviting them to buy your product.
But if your goal is to get your reader to decide between two products that you’re an affiliate for, then invite them to purchase whichever product they feel is right for them. The call to action is still to buy one or the other, but you can link to both!
Oh snap, look at that! We’ve reached the conclusion/summary of this very meta blog post about blogger post templates.
Use this blogger post template to easily write effective blog posts that connect with your readers and help you reach your goals. This template will save you time, and make sure you’re writing blog posts that serve you and your readers.
Make sure you start each blog post with an effective strategy. Have a clear goal in mind, so that when you’re writing you can guide readers to take the action you want them to take. And if you’re writing for SEO, make sure you know what keywords you’re targeting!
Next, setup your post to draw readers in. Create a click-worthy title that readers can’t resist. Then, hook them in with a compelling question or statement. Once they’re hooked, introduce them to your topic, and tell them what they’ll get out of reading your post with a clear promise. Include an FAQ if your readers need a foundation before diving in!
Now it’s time to write your content. Include skimmable headings so that readers don’t have to read everything to get the idea. Hook them into each section like you did with the post to keep your readers reading. Write your main content, and include a key point for each section of content. Repeat as needed to break down your topic!
Reach a clear conclusion and summarize your post. This will remind readers why your post was helpful to them, and recap anything they might have skimmed. Finally, tell your reader what to do next with a clear call to action! Don’t give too many options. Tell your reader exactly what they should do next.
Now go get blogging!