Posts Tagged ‘Marketing’
Using Content Repurposing To Expand Your Magnetic Authority Online
Content repurposing has almost taken on buzzword status at this point – but for good reason. Repurposing your content means that instead of creating new content all the time, you can save time by (re)sharing your evergreen content (link to blog post 2) or authority-building content. Repurposing content can take on a range of different…
Read MoreCreating Evergreen Content That Continues to Serve You
Evergreen content is content that lives on long after you’ve published it. Think YouTube videos, blog posts, or even podcast episodes. If you’re using search engine optimization to target in-demand keywords, your piece of content will likely remain fresh in the eyes of users. By having this type of content out there, you’re able to…
Read MoreThe 3 Types of Content You Need for a Simplified Content Strategy
When it comes to positioning yourself as an authority in your niche, having a clear content strategy to guide you is invaluable. By outlining what it is you want to achieve with your content – and how – a content strategy helps you to stay focused on your goals and move towards achieving them without…
Read MoreWhy ideal client avatars don’t work (and what to do instead!)
How many times have you made an ideal client avatar? If you’re like me, FAR too many. We’re told, over and over again that ideal client avatars are a necessary part of our business, and we have to have them to use in our marketing. The big flaw? Well, you’ll have to tune into today’s…
Read MoreIs your marketing working? How to know if you’re wasting your time
Do you feel like you’re doing anything and everything to market your creative business, but still struggling to get consistent clients? The truth is: we often are just throwing spaghetti at the wall, and hoping that clients come to us. We’re not taking the time to actually track what’s working and what’s not in our…
Read MoreWant great clients? Here’s what to do
Raise your hand if this sounds familiar: Attracting clients is difficult. Managing clients is difficult. Charging premium prices is difficult. Great news: none of those things has to be difficult! Join me in today’s episode with the incredible Tiffany Tolliver who has attracting consistent clients, managing them, and charging premium prices on lock-down. You don’t…
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